aegi

TYPE
branding, print, UI, motion
TOOLS
Illustrator, InDesign, XD, AfterEffects
DURATION
Feb 2019 – Mar 2019
CHALLENGE
create an event programme and website for a makeup-focused trade show inspired by the song ‘’ by Kero Kero Bonito
BACKGROUND

“なんであいつらはピンク” are lyrics from , a quirky song about being true to yourself. The original lyrics are in Japanese, translating to “Why is it pink?”. This poster is meant to explore and translate typographic and other design treatments from a non-tangible idea into something visually appealing and cohesive to the original creator’s intent.

Some key elements included on the poster to achieve this goal are the multiple subtle underlying textures dancing across the poster (such as rice grains and tiny krill eating away at the characters) and the line that gracefully connects the Hiragana characters and forms the English translation. The poster’s visual motifs were to be applied later to inspire the design of the event programme and website design.

EVENT BRANDING

AEGI (slang for BABY in Korean) is a fictional event focused on Korean beauty and skincare, presented by the IMATS (International Makeup Artists Trade Show). The colours and graphic styles are based on the poster elements, however are adapted to the event. The organic shapes give the brand identity along with a specially treated logo created from the font Montserrat. The brand’s cohesive font choices also work to be bilingual (English and Korean). A finishing touch to the event identity are the lines, droplets, and circles— which symbolize the tools (mascara wands, brushes, etc.), liquid products (foundation, lip gloss, toner, etc.), and powder products (eyeshadow, highlighter, etc.) respectively, used in the makeup/skincare field.

PROGRAMME

To create a memorable programme for this event, we took advantage of using different materials to deliver a more interactive experience for its audience in the physical world.

Every event spread of this 4.25” by 5.5” programme is paired with a transparent page, allowing the audience to interact with the brand’s signature organic shapes. Additionally, the front and back covers are also paired with this transparent film, protecting the programme from food and drink spillage that may occur during the event.

WEB DESIGN

AEGI on the web is a clear reflection of the AEGI programme, with the additions of a landing logo animation and entering animations of every event number (E1, E2, E3, etc.). The website is also optimized in two languages: an English version and a Korean version.

Mockup for responsive web design and branding for AEGI (a makeup trade show), in both Korean and English
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