addy is changing the real estate game so that everyone has a chance to get into the market with fractional real estate investing, regardless of income, age, gender or background.

As addy's founding designer, I was lucky to have given it a new brand identity to appeal to younger audiences, and rebuild the product from both a UX and UI perspective. Some of the most notable work I've done at addy are the new portfolio and gamification constructs (which increased membership conversion rate by 61%), and spearheading the addy iOS app from ideation to launch to post-MVP (which increased new members per property by another 44.58%) — reaching #6 on the Finance Chart in the iOS App Store within the first week of launch.