Moshi magazine hopes to evoke your most inner worlds through a creative lens by binding together emotional and thought-provoking words and imagery with exploration of the mundane to create the unusual.

'Moshi' derives from the saying “aesthetic emotion”. This is an emotional response to beauty, any kind of beauty. In this context, beauty means a work of art— whether it be written or shot by a camera; it all counts, as long as it has an emotional impact.