packaging design + branding
october — december 2019
Oonami — translating to “Big Wave” in Japanese — thrives on its mission to deliver a huge splash of flavour with its traditionally prepared sake, all while keeping in mind accessibility for all.

Oonami incorporates Braille onto its packaging for accessibility. Every box of Oonami sake is accompanied with a pack of flower seeds to plant in the bottle after finishing its delicious content, giving it a second life as a vase. The use of circle imagery and line art portray a traditional Japanese aesthetic whilst using a minimalistic and monochromatic black on white design maintains a sense of modernity. Resultantly, the design approach is innovative for its category and the minimalistic visual solution allows to separate Oonami from its competitors on the shelf.
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