Sophie Zhao©2025
Featured works
(7)
01
VGen
B2B2C Product Design
02
KDS
KOHO’s Design System (NDA)
03
KOHO
B2C Product Design
04
Pollin
Internal + DTC Product Design (NDA)
05
addy
B2C Product Design & Branding
06
Oonami
Branding & Packaging Design
07
moshi
Editorial Design
B. 9/FEB ‘99
YYZ
Toronto
Favs:
Seoul
More by K/DA
Shutter Island
Jeebanoff
Ader Error
Kaiseki
Brutalism
Style

My work is guided by a strong belief that great design must touch both the heart and the mind for it to have lasting relevance.
My aesthetic approach often involves a distinct sense of play, aiming to put the ‘fun’ in ‘functional’.

EXPERIENCE

I love building products that push the mundane into something extraordinary. Most of all, I enjoy designing consumer-facing mobile apps and levelling up design systems at scale.
Previously, I was challenging big banks @KOHO, bringing delight to real estate investing @addy, and shaping a game-builder @Daybreak Studio.
Currently, I’m creating the next-gen freelance / e-commerce marketplace for digital creators @ VGen.

Interests

Outside of design, my passion lies in discovering delicacies, curating for interior spaces, and the designer fashion industry. I tend to enjoy the finer things in life, so naturally I like to pay attention to detail. Get to know me and you’ll quickly learn that I aim to impress, try to keep everyone’s best interests at heart, and get along with everybody!

Recognition
(3)
2021
Applied Arts
1st place
Website design
2021
RGD BOLD Awards
Honourable Mention
Accessible design
2020
Dieline Awards
3rd place
Student category